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McDonald’s USA & Capital One: Lessons learned during a pandemic
Jessica Brubaker
Director, Initiative Communications & Channel Strategy, McDonalds USA
Sean Doherty
Senior Marketing & Communications Manager, Capital One
Matt Redmond
Head of Key Accounts, North America, Poppulo
Supporting Content:
Business transformation through emotional connection – the McDonald’s recipe for success
This guide tells the story of how an ingenious internal communications strategy helped align the restaurant chain’s 2,000 US franchise owners with the most ambitious business transformation in the company’s history.
We’re loving it: How McDonald’s internal communications team used emotional connections to support business transformation
Learn how tracking audience sentiment and formulating content based on the emotional journey can result in positive growth and improved optimism.
How to communicate change during difficult times
How do you communicate effectively with your employees when times are turbulent and change is constant? This guide tackles that challenge, and after reading it you will have a clear understanding of how to create your own change communications plan for your organization.